CW82: What you see is what you get

CPO was founded over sixty years ago by three tobacco advertisers who came to faith and wanted to use their gifts to help the church do better in conveying its message to the wider world. For some the idea that good design, carefully chosen words or a campaign with a strong visual identity might have anything to do with mission is hard to compute. But Jesus told his followers to ‘go and make disciples of all nations, baptising them… and teaching them to obey everything [he] commanded’ (Matthew 28:16-20). Our world is noisy and competition for a hearing is fierce. We do the gospel a disservice if we don’t deliver it in a clear and engaging way.